If you are looking for attractive brochures to bring in more business, we have a few tips to help get you started. Many elements go into creating a good brochure, and we cover 5 of the most important aspects here. We discuss why these things matter and how they can help attract the right people to your company.
Find a Good Design Template for your Brochure:
You will need a design template for your Brochures. This is important, as the layout will affect how attractive it appears to your customers. Which specific design you choose is up to you and how you want to represent your company.
But, pick a design that’s not too “busy” or feels crowded with too many different elements. Choose design elements that are consistent, clean, and simple.
Design templates can be easily found online, with many different layouts to choose from. It’s a good idea to go through a fair amount to know which ones are suitable for your taste and your brand.
Include Good Photos:
If people don’t like your photos because they’re blurry or poorly lit, it won’t matter how attractive the layout is or what colors were used – people will be turned off! If you’re not a skilled photographer yourself, hire a professional photographer like Clothing and Product Photography Studio, who helps businesses get professional images for things like clothing and products, which they can then use for their online and print materials (like brochures!)
Choose the Right Paperweight and Colors:
Your choice of the paperweight is something else to consider. For example, you might want to use thicker paper for a more substantial brochure that will be on display at the office or in your lobby.
However, if you plan to send them in the mail, a thinner weight will be more practical. It’s possible you might need to have different paperweights depending on how you plan to distribute your print materials.
Create a Brochure that is Easy to Read:
Good content matters, especially if you plan to send your materials through the mail for Brochures. Think about all the pieces of junk mail you get daily. No one wants to spend time reading something they find dull – especially when there are so many other things going on in their lives at any given moment.
Write text that is clean and easy to read. If you use language that’s too difficult to understand or use too much technical jargon, people will put your brochure aside and look for something better.
You can get ideas by looking at how some of your competitors write their copy. If you’re not a good writer, then hire a professional writer to do it for you.
Make sure you have the Right Printer:
Everything can go out the window if you don’t have solid-quality printing of Brochures. You might wonder how this is possible when there are so many printers available on the market?
The answer is simple: make sure you have a professional printer that does it best! Usually, that means a laser printer that can use a wide range of paper stocks for Brochures, print on both sides, and create attractive color copies. There are several brands on the market to choose from, like Canon, HP, and Xerox.
If you don’t own one or don’t feel like spending money on a new printer, there are many print companies out there that offer attractive rates as well, which will save you some money in the process.
There are many elements to creating a good brochure that will attract customers. But as we’ve covered, the basics come down to good design, good photos, easy to read text, and quality printing. If you’re not very creative or don’t have time to design, hire someone who will do it for you.
There are many places where you can find talented designers of Brochures. Some companies can do this for you as well. All in all, whatever method you choose (DIY or hire someone), make sure you pay attention to the fundamental elements we have covered.