In recent times, performance optimization has emerged as a key area for a website to do well in the internet world.  Page loading speed is the cardinal aspect that influences the overall performance of a website. In this fast-paced world, it is important to pay attention to even the minute aspect to see your website taking over the market. It is these essential areas that determine your success in the years to come. For an exceptional user experience, it is useful to have a fast and secure site. Undoubtedly, an exceptional user experience is the trusted key to survive the cutthroat market competition.

To amplify the visitor engagement, the loading speed of the pages of an ecommerce website must be fast enough so that it can catch the attention successfully in due time. Even the statistics indicate that the loading speed should be less than three seconds to attract the visitors because it is seen that the users browse multiple pages and opt for the one with the maximum loading speed in the first place. Loading speeds higher than this invites a negative user experience, reducing the chances of purchasing to a large extent. Therefore, it is very important to understand the loading speed and the ways to optimize it to make your business a great success.

It may appear insignificant to many, but these little things make you stand out in the ecommerce world. So let’s quickly dive- in and understand the key areas in depth.

1. Optimizing the images on the ecommerce website

Undoubtedly, images constitute a very important part of the entire ecommerce website. Through these images, the users get an idea of the product that they are going to buy. But there are certain changes you need to make if you want your website to load a bit faster. The size of the images should be up to the mark as the images that are too large and exceed a particular limit causes a hurdle in the page’s loading, thereby making it slow. Compressing and optimizing the images is thereby necessary to speed up the web pages to catch the users’ attention.

2. Reducing the size of the page

Other than the images, it is the size of the page itself that determines the speed of loading. This is why it is important to reduce the total weight on the page. This page weight constitutes all the varied components on the page, including the text and the images. This is, therefore, important that you cut down the unnecessary that can easily be avoided and boosts the speed of the page. 

3. Working up on TTFB (Time to First Byte)

Not only reducing the overall time of the page loading is important, but it is also really crucial to keep an eye on the time which the pages are taking to start loading. Here comes the importance of TTFB, which if left unattended can result in declining the overall speed. The experts recommend an ideal TTFB of 2ms or less to have an appreciation-worthy performance in the market. This may appear as a minute factor, but if left unattended from the server-side can fail the amount of effort you will put into your business.

4. Select hosting as per your requirements 

As it is seen that the owners of ecommerce websites buy the cheapest possible option when it comes to purchasing the hosting for the website. This is where one can make a few changes by analyzing their requirements first. It may even work just fine in the initial stages, but you will have to update with time later on. It is suggested that you read the reviews before making any decision and gather all the knowledge required before making a purchase. Shared hosting, VPS hosting, and dedicated server- one can choose as per the budget and the requirements. 

5. An audit for the scope of compression

Always keep an eye on the scope of compression as it will fasten up the speed with time. No compromises should be made with the quality, and it should be up to date by all possible means. Compression is extremely important for making the page loading speed greater, and it can be achieved by employing some simple means. All you need is expertise or an expert team that can manage it on your behalf. 

Timely audits can be a great help. This audit can be performed by the expert team or the employees in the company to check if there is a scope regarding the same. There are various platforms available to detect the uncompressed size of the entire page, and then you can apply your ways and further compare with the initial figures. This simple analysis is going to boost up your entire page loading aspect with not much effort.

6. Minimizing HTTP requests and security through SSL

The elements on the page should also be limited in number as more elements indicate a greater number of requests to the server. 

Another important aspect for the popularity of the ecommerce website is to pay attention to security which can be achieved through installing SSL certificates. A variety of ssl certificates are now available in the market. These certificates follow HTTPS protocol instead of HTTP. One can choose the certificate as per their requirement. Wildcard ssl certificate is one such certificate well-known in the market for gaining user trust. It secures the chosen primary domain and an unlimited number of first-level subdomains. 

7. Employing Content Distribution Network for the win!

CDN, also known as Content Delivery Network, is the network of servers that help maximize the speed of the pages. This system has gained popularity over the years because of its associated efficiency in performing the task. CDN performs the function of collaborating with the host and serves the copies of the static content from the servers present all through the globe. A variety of options are available, and you can decide among the available options by gathering the information about their efficiency and then comparing it with the needs of your page. This step will help you in achieving the desired to a great extent.

8. Get rid of the unwanted plugins

It is a well-known fact that many plugins will cause more trouble to you as they will eventually increase the load on the page. It is therefore suggested that you get rid of all the ones not necessarily required for proper functioning. All those plugins that, if removed, will not result in a security issue, and all those that are outdated should be removed immediately. One can disable followed by deleting the plugin and reduce the bloating on the site. A regular review of all the plugins that do not fall in the category of required ones should be removed immediately as the multimillion companies even utilize this technique.

9. Monitoring the speed for better functioning

As all the steps mentioned above improve the speed, regular monitoring cannot be replaced by anything else. When you are willing to put all the hard work into increasing the overall speed of your website and making it as fast as it allows, it is important to direct some of your efforts in monitoring it. With the help of some well-known software available in the market, you can achieve this task. It helps you calculate all the associated factors and guides you to take a balanced decision towards a faster page.


We have enlisted a few ways above that we hope can guide you in the right direction. Initially, these steps will serve as your backbone and help you in making the website fast. The security aspect holds very high importance, and the reason behind many companies leaving no stone unturned to employ the best SSL certificate is the same. These SSL certificates can be chosen based on the budget as well. Small companies can opt for a cheap wildcard ssl certificate, a scalable yet inexpensive option for securing multiple subdomains under a given main domain. This tool is used by businesses irrespective of their size to widen the customer base. 

One cannot deny that the user’s attention is of utmost importance, and it isn’t easy to have that. The speed of the page will help your website get the due attention from the user and achieve the desired conversion rates.

Moreover, it is useful not only in getting the due attention but performance optimization too. It is seen that slow websites are the foundation to great headaches in the future, and there’s no better way than all of the mentioned ones to seize the game. Continuous hard work paired with technological aid can help you make the website load fast and achieve the desired reputation in the market.

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