Are you new to real estate or do you wish to carry more influence in the marketplace? If so, you need to make sure you are doing everything right. Therefore, you need to formulate a strategy – a marketing plan that will give you additional clout in your community.

By following the steps below, you can establish your expertise in the local marketplace and increase your income and prospects. By developing a marketing plan, you can reap the rewards that make selling real estate a satisfying activity personally and professionally.

To build a campaign for marketing local real estate, you need to learn more about real estate farming. While the name sounds agricultural, it is a marketing technique used by real estate agents to support local lead generation and sales. This is often done through direct mails, such as postcards, and word-of-mouth. Once you send out postcards regularly, you will get people talking in the community.

So, how do you get the ball rolling?

To begin implementing a marketing plan, you need to prepare. Therefore, you need to research what areas, close to you, will give you the ability to make more money and expand your real estate empire. 

Use the following tips and real estate farming ideas to get started.

1. Research Your Chosen Area(s)

To send out postcards, distribute door hangers, and stay in front of the public, you need to know your sales area. Review census data about specific neighborhoods and the overall area to acquaint yourself with your market. 

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Learn more about the demographic (average age and income) as well as conveniences, attractions, sports activities, and popular selling features of homes in the area.

2. Check Out the Median Sales Price

Check the MLS report for the area you want to serve. Find out the median sales price and turnover rate. Also, calculate the average commission price on each home sale. This will help you figure out how much you stand to make.  

3. Establish the Borders for Your Marketing Area

Look at your competition in the area. Try to set up your territory so you don’t interfere with another agent’s activities. Choose a locale that is not overrun with agent activity. 

4. Use Door Hangers to Introduce Your Business

If you are just beginning and don’t want to spend a lot of time knocking on doors, pass out door hangers to introduce your business and real estate services. Affix a small magnet or ad specialty, such as a pen with your business name and address, to the hanger.

5. Make Total Use of Real Estate Farming Postcards

One of the key ways to make real estate farming work is to use real estate farming postcards to the fullest extent possible. You can use the postcards to gain notice in one of various ways. 

Regularly Send Out Postcards

Mail postcards to keep your demographic regularly informed about what is going on in the real estate market in your area. Postcards are used for information related to:

  • Just-listed houses
  • Pending sales
  • Closed sales
  • Open house announcements
  • Local real estate marketing statistics
  • Web-related real estate downloads (for email generation)
  • Real estate market updates

Create a Simple and Readable Design

To make sure you generate leads regularly, your postcard must feature a design that begs to be read. To ensure a good outcome then, the postcard design must be simple and easy to read. You also want to use a captivating color scheme.

Therefore, a well-designed postcard has the following features:

  • Simple fonts that are readable
  • A heading with up to two subheadings, no more
  • Colors that garner notice, such as orange and blue, green and red, or a fluorescent  (neon) hue. 
  • A business logo
  • Contact information, including the agent’s name, phone number, email, website, and social media link(s).
  • The agent’s picture

Make sure the colors you use are the same on your direct mails and on your website. That will make it easier for people to connect with your brand.

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Do not add any distracting information or images. The best postcards inform the reader and do so with a fairly quick scan. 

Focus on the Real Estate Farming

When sending out postcards, make sure the information focuses on a listing or a sale and is less about you and your business. People want to read content that will help them make an informed decision or answer a question. Therefore, you want to provide details that will help them make the right choices in the real estate marketplace.

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