Best WAYS TO USE INSTAGRAM REELS TO MARKET YOUR BRAND in 2021
Tell Your Brand Story on Instagram Reels
Every brand has one, and telling that story is a great way to meaningfully connect with your customer base. Instagram Reels allows you to tell your story in a fun and authentic way. When you share the backstory of your brand, you want it to be authentic. Rather than being boastful, the video comes across as genuine and warm.
Offer Exclusive Discount Codes to Instagram Reel Watchers
This could be an excellent way to publicize a new product or share a seasonal sale in order to attract more customers who are eager to shop at your store. You can tag your products in your Instagram Reel if you have your brand Instagram account set up for Instagram shopping. With an engaging video reel, you can get viewers excited about your product, then offer a discount they won’t want to miss out on, and make the shopping process easy with the tag right there in the post.
Share Your Creative Process
People enjoy getting a sneak peek at their favourite products and designers because it makes them feel like they are part of an exclusive club. People who are unfamiliar with your brand can gain a better understanding of the time and effort that goes into developing your product. Reels can be a fun way to loop people in and help them feel more connected to your brand, whether you add a sneak peek to your editorial calendar or turn the camera on when inspiration strikes.
Offer behind the Scenes Footage
Try Reels for behind-the-scenes footage to build a genuine relationship with your followers, especially those who are truly invested in what you create. Get real with your fans. Pull back the curtain and welcome them into your company’s ups and downs.
Introduce Your Team via Reels
Use Reels to interview your coworkers or allow them to choose a favourite song and showcase a hobby or interest they have outside of the office. Of course, you’ll want to go through your HR department first, but it’s a great way to liven up your social media posts, especially if your industry is more formal. You can also use Reels to introduce your team while highlighting your brand, products, or services.
Educate Your Audience through Reels
Instagram Reels allow you to educate your followers about your brand or the values it represents. You can share knowledge you may take for granted as an expert in brief snippets, but they may still be exploring.
Provide a Product Demonstration on Instagram Reels
Whether your product is complicated and requires a thorough explanation, or you simply want to showcase cool features, these short videos are a fun way to demonstrate what makes your product great. You can be inventive, silly, or completely insane. You could, for example, share unique features or less obvious applications for your product.
About the Author- Gaurav is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its digital marketing training in Delhi.
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The cartoon frog from graphic design is my passion memes can be found on the clipart website Classroom Clipart, where it displays a copyright date of 2011.